COVID-19 Update

You’ve likely heard us talk about our three company values, the first being open. In response to the forecasted spread of COVID-19, and the projections of associated health risks, we’re staying open … from our homes. The Willow team has gone virtual. (At least for the time being.) We’re available by phone, text, video chat, email, and Zoom. In-person meetings will only be held when absolutely necessary for the health of all involved. Our working hours remain 8am to 5pm EDT.

Design with purpose.

Our creative team picks up the thread of research and builds on it, creating visuals and messaging that are thoughtful, impactful, influential and actionable. It’s problem solving, really: We identify those key characteristics of your brand archetype that will help you make an emotional and intellectual connection, and inspire action in your audience. Do you need to look strong to earn the trust of investors? We can do that. Are you an association who wants to better communicate your value to your members? We can help. Does your campaign need to move donors to open their hearts — and inspire them to give? We can do that, too. Our research-based process ensures that every design we create for you is purposeful, powerful, and meets your objectives.

Every piece we create starts with vision setting, where we seek inspiration, create mood boards and pencil sketches, and collaborate with our internal team to ensure tone, voice and intent are all aligned before any actual design work starts. This collaborative process brings together our brightest minds to brainstorm and problem-solve for you, delivering an end product that connects all the dots in the mind of your customer, and drives results for your business.

And no project is too big or small: Willow excels at creating and executing both long- and short-form content and creative. Whether you need a full-scale product catalog written and designed, or a compelling social media post, we’re here to help you tell your story.

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Creative Design can be...

  • Creative Concepting
  • Graphic Design
  • Marketing Collateral
  • Video and Motion Graphics
  • Copywriting and Content Development
  • Illustration
  • Event and Conference Support
  • Catalogs, Publications and Magazines
  • Experiential Marketing
  • Photography

Learn how the Nurse Recognition Kit created for BCEN made it easy for supervisors to show nurses how much they’re valued. View Project

See how our creative process can get you from Point A to Point B.

You want to stand out from the crowd. We can help.

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Creative, Digital


Branding, Creative, Digital, Research

Creative Design Resources

A Triple Win

Have you ever worked on a project and thought to yourself, “This just feels right”? I recently had this experience when working on a project for one of our clients at Willow. It was a rare moment when all the stars aligned. By stars, I mean my personal passions, Willow’s service offerings, and the client’s needs and desires. Our friends...

We’re helping associations tell their story, connect with their stakeholders and create a better member experience -- and our research is leading the way. Read more about our association attitudinal survey and our findings! See the Survey
Want to know more about Willow and how we can help? Click to download information about our services. Download