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Consumers want to be heard, express their opinion and align themselves with brands that reflect their values.

A study commissioned by global digital agency Wunderman*, in partnership with Penn Schoen Berland, surveyed 2,000 people ages 18-65 in the US and UK. Results show a whopping 79% of consumers surveyed said that brands must actively demonstrate “they understand and care about me” before they consider purchasing. And these findings were consistent regardless of age, geography, or gender.

*Visit Wantedness.com for the breakout data points changing the game.


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Fill out the form to get your free copy of our Seven Critical Questions worksheet and find out if you have what it takes to show up as a loyal brand – a brand they just can’t live without.


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