Email Marketing

A Lesson on Email Marketing Best Practices

Email marketing has been around for a while and it's evolved quite a bit from its humble batch and blast beginnings. Take for example the need for and creation of the CAN-SPAM Act, to protect consumers and provide critical guidelines for marketers to adhere to when developing campaigns. Now, with the mass adoption of wearable technology, smartphones, and tablets, the...

Web Wizards

Web Wizards By Katie Yackey When you have a dedicated team, things get done. Sometimes, it takes a little magic (or, as we call it, hard work). But within seven days, Willow’s own web wizards cast their spells to launch four brand new websites.   From the design to the functionality of the site, each has been specially developed to...

Capturing Interest at the Micro-level

    Capturing Interest at the Micro-level By Steve Hall     As search marketers, we’re often tasked with putting ourselves “in the shoes” of our customers. Thinking about the needs and desires of a particular customer at any point along their journey can be a little tricky. For any given search query, you could be reaching a person at...

What do Vegas and Your Website Have in Common?

Las Vegas has been called Sin City, the city of lights, and the city that everyone seems to have an opinion about. One of the most common perceptions about Las Vegas is that it’s a city full of opportunity for those willing to invest time and money in order to beat the odds. Similarly, business owners, artists, non-profit organizations, and...

SEO Tips To Focus Your Websites Priorities for Users

Association websites tend to have an abundance of content (win!), but difficulty organizing, prioritizing, and scaling it. Conversions (i.e. people finding you and becoming a member) don't typically happen online, nor do you want them to. You also face the challenge of engaging with members that span multiple demographics, locations, interests, and ties to your organization. Harnessing the principles of...