Email Marketing

A Lesson on Email Marketing Best Practices

Email marketing has been around for a while and it's evolved quite a bit from its humble batch and blast beginnings. Take for example the need for and creation of the CAN-SPAM Act, to protect consumers and provide critical guidelines for marketers to adhere to when developing campaigns. Now, with the mass adoption of wearable technology, smartphones, and tablets, the...

Client Service the Willow Way

Nothing is more important to the overall success of an agency than exceptional client service. An effective client service team is one of the most important marketing initiatives that an agency (or any organization for that matter) can undertake. Willow has created an agency culture we refer to as the Willow Way, and it drives our client service strategy. The...

SEO Best Practices for Associations

As a marketing agency that offers digital marketing expertise, we work with many trade associations and member organizations on their search engine optimization (SEO). Goals for these groups are often quite different from more retail-focused businesses—but does that mean their SEO needs to be handled differently?  The short answer is no; the basic tenets of SEO (which we’ve begun to...

Getting it “Just Right” When Talking to Creatives

Where’s your Goldilocks Zone? You know, the place where everything is just right? See, Goldilocks, adorable little criminal that she was, might have had a penchant for breaking and entering, but she also knew what she liked. Bed too hard? Too soft? Never fear—Goldie will try them all until she finds the perfect fit. Porridge too hot? Not for our...

Lessons From the Playground: It’s Always Best to Share

What's the foundation of a strong relationship? If you were to ask someone at Willow, they would tell you it's open, honest, transparent communication—the willingness to be vulnerable and—you guessed it—to share in order to build trust. If you think about it, these principles resonate within business. The commodities of trust and feedback translate directly into how products, services and...