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United We Stand? A Lesson in Crisis Communication

Several years ago, I was sitting in an aisle seat on a plane heading home when a flight attendant announced they were looking for volunteers to deplane and take the next flight out. Of course, no one volunteered, so the attendant sweetened the deal and offered a gift card for meals in the airport while waiting for the next flight,...

Public Relations: The Red Headed Stepchild (You Secretly Love the Most)

I often think of marketing as a huge umbrella that encompasses everything from customer acquisition, to customer retention and loyalty. Under that umbrella are elements of a broader, overarching strategy that include creative design, copywriting, event planning, website and email campaign development, and so on. However, there’s one piece of the marketing puzzle that is often left out. Maybe it’s...