When the Marketing Hits the Fan

I’m a fan of fans. Growing up in the 80s and 90s, I had the distinct pleasure of witnessing some of our society’s biggest fandoms evolve. (Fandoms, for those not-yet-in-the-know, are communities of viewers, readers, or gamers who share a mutual love of some work of art, literature, media, or pop culture.) I came into the world around the time...

Who’s Ready For The Big Race?

At Willow, we’re all about championing Hoosier traditions and cheering on good design from local artisans. Chances are you’ve seen the logo for this year’s 100th running of the Indianapolis 500. Like any good marketer, to get fans excited, the Indianapolis Motor Speedway unveiled the logo to kick off a year of celebration last May. But do you know the...