When the Marketing Hits the Fan

I’m a fan of fans. Growing up in the 80s and 90s, I had the distinct pleasure of witnessing some of our society’s biggest fandoms evolve. (Fandoms, for those not-yet-in-the-know, are communities of viewers, readers, or gamers who share a mutual love of some work of art, literature, media, or pop culture.) I came into the world around the time...

Event Marketing

I love a good party. I mean, who doesn’t? The friends, the food, the laughter... the window-rattling karaoke—or is that just me? Anyway, parties are the best, but the after-party... man, what a let-down. There’s a pile of dishes covering the kitchen counter, half-empty glasses leaving water marks all over your vintage coffee table, and the dog is on the...

Who’s Ready For The Big Race?

At Willow, we’re all about championing Hoosier traditions and cheering on good design from local artisans. Chances are you’ve seen the logo for this year’s 100th running of the Indianapolis 500. Like any good marketer, to get fans excited, the Indianapolis Motor Speedway unveiled the logo to kick off a year of celebration last May. But do you know the...

Party Planning: One Event at a Time

At Willow, well, just like anyone else, we like to have fun. And we’ll use any excuse to celebrate Margarita day? Yes, please! It’s Wednesday, why not make it Waffle Wednesday? National Pancake Day? That’s a no-brainer. And when it comes to weddings and babies around the office, Maggie and I have become the queens of surprise party planning. But...