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Re-Leaf and Restore (Part Three)

  Beginning with a brand archetype to understand how your message resonates with customers on a deep subconscious level is the most helpful way to begin creating visual tone. It sounds a little heady, and it kinda is, but here’s an easy way to think about it. A long time ago, psychologist Carl Jung believed that the reason some characters...

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The Naked Truth (Part Two)

We think a brand is a promise. And the craft that brings that promise forth effectively and transformatively is multilayered. I get asked a lot about our branding process and talking about what we do for our partners is language I use every day. But this year, when we turned the tables on ourselves, I gained a whole new perspective....

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Being You Taught Us a Lot About Being Us (Part One)

For the past year, we’ve been getting in touch with our inner client, turning our process on ourselves, and watching who we are as a brand unfold. We’re not gonna lie. It’s a little nerve-racking sitting on the client side of the table with giddy anticipation, both excited and uncertain of how it will all turn out. We had forgotten...

10 Ways You Know You Work at Willow Marketing

10 Ways You Know You Work at Willow Marketing By Caroline Patterson   I had a mix of emotions running through me as I walked up to the doors of Willow Marketing on my first day. I was excited to start this new chapter of my life, but also nervous for the challenges and various tasks that I would be undertaking...