"Worlds Apart" An Experiment

New Heineken Ad “Worlds Apart” from Latest Pepsi Fiasco

Cultural relevance makes or breaks good advertising and global and social issues are on trend. With the recent Pepsi ad featuring Kendall Jenner as an example, few have succeeded in conveying their actual message and, instead, have created a PR nightmare. But Heineken nails it with their recent ad campaign: “World’s Apart - #OpenYourWorld.”     Heineken creates an experiment in...