We’re here to tell your story.
Whether that means crafting a one-off email to motivate your membership to take action, or building a public awareness campaign that uses media relations to put your brand on the map, Willow helps you and your audience connect with meaning and impact.
Marketing lets us direct our message to a controlled channel — your mailing list, your social media followers, your membership. As your marketing partner, strategy leads us every step of the way as we craft campaigns that are far from one-size-fits-all. Your marketing is always tailored to your brand, your industry and your audience to create an authentic call to action that gets results.
Public Relations and Earned Media
Public relations and earned media leverage our relationships and industry experience to get your news in front of influencers and reporters — and ultimately, their readers and viewers. We use pitches to piggyback on current events and trends, and build connections to your brand. We don’t just create buzz — we create actionable campaigns that use research to get results. From interviewing stakeholders and creating a custom media list for your pitch, to reporting on media pickup and reach, our PR services manage the full lifecycle of your earned media efforts.
Media and Marketing can be...
- Marketing Strategy
- Communication Strategy
- Membership Strategy
- Campaign Planning
- Social Media Strategy
- Digital Strategy
- Content Strategy
- Crisis Communications and Crisis Plan Development
- Audience Personas
- Media Planning and Buying
- Influencer Marketing Strategy, Outreach and Management