COVID-19 Update
You’ve likely heard us talk about our three company values, the first being open. In response to the forecasted spread of COVID-19, and the projections of associated health risks, we’re staying open … from our homes. The Willow team has gone virtual. (At least for the time being.) We’re available by phone, text, video chat, email, and Zoom. In-person meetings will only be held when absolutely necessary for the health of all involved. Our working hours remain 8am to 5pm EDT.
From your brand’s social media pages to email marketing, we begin each process looking through the lens of your audience. What do they want and need? How do they access information?
We strategize, create and measure digital solutions that provide a fluid user experience and engaging brand interactions. Digital marketing is a two-way conversation. Whether it’s creating a Google ad that evaluates conversions, designing a digital campaign to support employee recruitment, or building a custom dashboard for data analysis, we want to help you start the conversation, engage the audience, and build long-term brand loyalty.
We understand the digital landscape is always changing. To that end, our digital services team maintains professional certifications and partnerships with industry-leading platforms, including Google Analytics, Google Ads and Hubspot.
Email marketing has been around for a while and it's evolved quite a bit from its humble batch and blast beginnings. Take for example the need for and creation of the CAN-SPAM Act, to protect consumers and provide critical guidelines for marketers to adhere to when developing campaigns. Now, with the mass adoption of wearable technology, smartphones, and tablets, the...
