COVID-19 Update

You’ve likely heard us talk about our three company values, the first being open. In response to the forecasted spread of COVID-19, and the projections of associated health risks, we’re staying open … from our homes. The Willow team has gone virtual. (At least for the time being.) We’re available by phone, text, video chat, email, and Zoom. In-person meetings will only be held when absolutely necessary for the health of all involved. Our working hours remain 8am to 5pm EDT.

Be seen. Be heard. Be you.

Around here, we often say, “You can’t read the label if you’re inside the jar.” In other words, if you’re only looking at your business from the inside, you’re probably missing quite a bit. That’s why we help clients look outside the jar. Our approach melds qualitative and quantitative research to help us better understand how others perceive what’s on the label, directing our strategy, our design, and our messaging. Our process moves beyond the subjective and takes a deeper dive into the how and why. We ask questions first and let the answers drive our actions, taking preexisting perceptions about who you are and what you do out of the equation. In addition, instead of being influenced by trends, we put a finger on the pulse of your audience and tap into their feelings, experiences and perceptions before pencil is ever put to paper.

We take guideposts from Thomas Gad’s 4-Dimensional Branding to deliver a brand that is authentic, and connects with your audience in every way that matters. We dig in to ensure your visual identity and messaging align with your mission, vision and values, including guiding you through a cultural identification process to get the heart of who you are, and communicate what’s most important. From identifying your Brand Archetype, to sharing deeper insights on the motivations and points of pain of your customers, our process offers an inside look into your brand and how we can best share your story.  Willow delivers so much more than a logo. You get a comprehensive identity, built from the ground up.

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Brand Development can be...

  • Brand Strategy
  • Rebranding or Repositioning
  • Logo Design
  • Positioning and Messaging
  • Brand Guidelines
  • Environmental Branding
  • Brand Launch Strategy
  • Typography, Imagery, Color Palette
  • Content Strategy
  • Event Branding
  • Research
  • Panel Testing and Perception Testing
  • Internal Brand Training

Learn how Willow helped Conner Prairie overcome the challenges of launching a brand during the COVID-19 crisis View Project

Hear what Indiana Youth Institute CEO Tami Silverman says about working with our team on their recent rebrand!

Let’s create a meaningful connection between your brand and your audience.

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Branding, Creative, Digital, Research

Brand Development Resources

"Worlds Apart" An Experiment

New Heineken Ad “Worlds Apart” from Latest Pepsi Fiasco

Cultural relevance makes or breaks good advertising and global and social issues are on trend. With the recent Pepsi ad featuring Kendall Jenner as an example, few have succeeded in conveying their actual message and, instead, have created a PR nightmare. But Heineken nails it with their recent ad campaign: “World’s Apart - #OpenYourWorld.”     Heineken creates an experiment in...

We’re helping associations tell their story, connect with their stakeholders and create a better member experience -- and our research is leading the way. Read more about our association attitudinal survey and our findings! Download
Want to know more about Willow and how we can help? Click to download information about our services. See the Survey