
NEXT COURSE:
Google Analytics Workshop
Friday, April 27, 2018 | 8:30 AM
At Willow Marketing
3590 N. Meridian Street Indianapolis, IN 46208
RESERVE YOUR SEAT!About this Event
When it comes to website analytics, you may live and breathe traffic reports—or it may all feel like a foreign language. No matter what your experience level, our Better U: Google Analytics Workshop will help you turn data into actionable insights and take your business strategy to the next level.
Join us on April 27th as we explore ways to use Google Analytics to make your organization smarter, more effective, and more efficient. Don’t settle for basic reports with numbers that lead nowhere—understand the how, why, and what behind your data so you can use it to better understand your customers and pain points.
Every business or organization has different goals—Analytics data helps you achieve them faster and more efficiently.
Attendees will learn…
- How to find and interpret the most actionable data within Google Analytics
- How to match the right data with your unique business goals, whether you’re focused on brand awareness, conversion, or something entirely different
- What different metrics can tell you about visitor engagement, content performance, and conversion or lead generation opportunities
- Ways to extend tracking to give you more insight into your specific goals and objectives
- How to use Analytics for continuous improvement and monitoring
- Five things you should do in the next month to make Analytics work harder for you—whether you’re an Analytics newbie or experienced pro
From understanding user flows to funnels to engagement metrics, you’ll leave the Better U: Google Analytics Workshop with information you can use immediately to make a difference in your digital marketing strategy.
About Willow Better U
What to Expect
Who Should Attend
Speakers

KEYON WHITESIDE
Keyon is a former Indianapolis Colts Linebacker, amateur Mandarin Chinese interpreter, a human hard drive of dad jokes, and a PHP and .NET coding machine. Like Einstein and da Vinci before him, Keyon is an autodidact. Which is a fancy way of saying that there’s pretty much nothing he can’t teach himself. Keyon leads the Digital Services team with an athlete’s discipline and an engineer’s mind.

HALEY KUEHL
Haley is all about words. Big words, small words, keywords, and forewords (as in, to books, which she reads a lot of). A former English teacher with a master’s in literature, she saw the writing on the wall years ago when online content was crowned king. She turned her love of words into a new career as a very well-read digital strategist and online marketer. Now she spends her days curating content, researching keywords, and getting geeky over web analytics and user experience. Her analytical mind and love of language help her pair the perfect words with search intent, ensuring your website attracts exactly the visitors you want to reach.