What is Better U?

Willow Better U is a series of free courses designed to give you the tools you need to better grow your organization. Topics will vary, but the goal is always the same. Practical advice and useful information you can take back to your team to start moving the needle on what really matters for your business. Get ready to get inspired with new ideas, strategies, and more! Below are the events we have planned for 2019! Mark your calendars!

Our Next Event

Better U: Generation Z

Gen Z

Friday, February 15th, 2019 | 8:30 AM

Learn what marketers SHOULD be doing, what they SHOULDN’T be doing, and some tips to get ahead of your competitors in communicating to Gen Z.

Upcoming Events in our 2019 Series

Marketing Automation

April 26th - Willow Marketing

Wouldn’t it be great if you could run some of your daily, weekly, or monthly marketing tactics on autopilot? If you’re looking for more time to think strategically about marketing efforts in 2019, then our Better U on marketing automation is a can’t miss event.


June 21st - TBD

Rebranding any organization is a big deal. It takes buy-in from leadership and insights from key internal and external stakeholders to understand the gaps in brand perceptions. Brand truth usually lies somewhere between what you believe about yourself and what others believe about you. That TRUTH is where we start. Join us to learn what a rebranding process entails and what to plan for.

Company Culture Panel

August 16th - TBD

Your culture is an extension of your brand, and it’s evergreen…or, at least it should be. Join our panel for a discussion around the benefits of a strong work culture, what today’s workforce values and how you measure “culture” and its effectiveness.

Design Trends

November 15th - TBD

Hear from our creative team as they share how they stay on top of the latest trends, trends we’ve seen this year, what’s being predicted to come next, but more importantly, why evolving design is essential for your brand heading into the new year.

Previous Topics

View information about some of the topics we have covered in the past and download some of our helpful resources.

Google Analytics Workshop

How Marketing Plays a Role in Recruiting and Retaining Ideal Talent

How to Develop a Content Marketing Strategy [that works!]

How to Optimize Your Email Outreach

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