SEO Tips To Focus Your Websites Priorities for Users

Association websites tend to have an abundance of content (win!), but difficulty organizing, prioritizing, and scaling it. Conversions (i.e. people finding you and becoming a member) don't typically happen online, nor do you want them to. You also face the challenge of engaging with members that span multiple demographics, locations, interests, and ties to your organization. Harnessing the principles of...

If These Things Around Willow Could Talk Around Willow…

By nature, my role at Willow is extremely internal. That’s why I’m always around– lurking in doorways, jumping in conversations from the room next door, and answering Gchats before people even realize they hit “send.” I see a lot. But I don’t see everything. Take it from the office objects that have endured it all. If only these things could...

Using Attribution to Measure Digital Marketing Efforts

One of the things that first drew me to digital marketing was the wealth of data available to analyze user behavior. When I first signed into Google Analytics, I was blown away by the information about user behavior available at your fingertips. For a business owner, this tool becomes even more powerful. Google Analytics (and other data tools), can be...

The Five Minute Brand Audit

Willow helps national associations, businesses, healthcare, nonprofits and member-based organizations align their brand and value proposition to make them shine brighter. If you're looking to flip the story on the way your organization communicates value to your stakeholders and the public, this series of quick questions can help you shine a spotlight on where to start. Take this quick survey...