"Worlds Apart" An Experiment

New Heineken Ad “Worlds Apart” from Latest Pepsi Fiasco

Cultural relevance makes or breaks good advertising and global and social issues are on trend. With the recent Pepsi ad featuring Kendall Jenner as an example, few have succeeded in conveying their actual message and, instead, have created a PR nightmare. But Heineken nails it with their recent ad campaign: “World’s Apart - #OpenYourWorld.”     Heineken creates an experiment in...

The Willow Bun

Mall bangs. Rat-tails. Flock of Seagulls. Our society has had a lot of “what were they thinking??” moments in hair trends, but fortunately, most of them are fleeting. Some, though, have more hold than your baby sitter’s perm and a can of Aquanet. One such trend is “The Willow Bun” – now a way of life inside the walls of...

5 Tips for Building a Successful Facebook Campaign

Brands are turning to Facebook to enhance their brand recognition with target audiences. One of the main reasons for this approach is because of Facebook’s detailed audience targeting. Detailed audience targeting allows you to find the specific audiences that will most identify with your brand and interact with your page and/or posts. Audience details include geographic location, demographics, interests, and...