Who’s Ready For The Big Race?

At Willow, we’re all about championing Hoosier traditions and cheering on good design from local artisans. Chances are you’ve seen the logo for this year’s 100th running of the Indianapolis 500. Like any good marketer, to get fans excited, the Indianapolis Motor Speedway unveiled the logo to kick off a year of celebration last May. But do you know the...

Getting the Creative Juices Flowing in Very Practical Ways

Contrary to popular belief, as we learned a couple weeks ago, I’m surprisingly not in meetings eating cereal all day, as my kids may think. Close, but not all the time… I mean, I admit, sometimes I do switch it up and have a pop-tart instead. Actually, on any given day, you can find me at my desk working on...

Party Planning: One Event at a Time

At Willow, well, just like anyone else, we like to have fun. And we’ll use any excuse to celebrate Margarita day? Yes, please! It’s Wednesday, why not make it Waffle Wednesday? National Pancake Day? That’s a no-brainer. And when it comes to weddings and babies around the office, Maggie and I have become the queens of surprise party planning. But...