At Willow, we’re all about championing Hoosier traditions and cheering on good design from local artisans.

Chances are you’ve seen the logo for this year’s 100th running of the Indianapolis 500. Like any good marketer, to get fans excited, the Indianapolis Motor Speedway unveiled the logo to kick off a year of celebration last May.

But do you know the story behind the logo? Before heading to the track, or gearing up to watch at home, take a peek at all that went into its making.

All rights reserved to the Indianapolis Motor Speedway.

Erin Green headshot

Written by Erin Green

“I listen and try to understand the root problem before I set out to solve it.”